Aletheia - Website Usage Tracker
1. The High-Level Pitch (The "Elevator" Version)
Aletheia is a lightweight, privacy-first Chrome extension that turns your browsing history into a simple, intuitive dashboard. It shows you exactly where your time goes (time spent, total visits) across any timeframe, helping you cut distractions and regain focus. Unlike complex corporate trackers, Aletheia's data stays 100% local in your browser, so your habits are never harvested or sold. It's your personal data mirror.
2. Problem Statement
We are drowning in digital distractions but lack simple, clear tools to understand our own habits. We want to be more productive and reduce screen time, but we don't know where our time actually goes. Existing trackers are often too complex, slow down our browsers, are built for corporate billing (like RescueTime), or are "free" precisely because they harvest and sell our personal data. We need a tool that is simple, visual, and respects our privacy.
3. Product Overview (The Solution)
Aletheia is a powerful Chrome extension designed to give you a comprehensive, local-first view of your web usage. It effortlessly tracks the time you spend on different websites and the number of visits, all presented in a clean, user-friendly dashboard. It is built from the ground up to be simple, fast, and completely secure, with all your data staying on your machine.
4. Key Features
Privacy-First Architecture: All data stays 100% local in your browser. It is never uploaded to a server, analyzed, or sold.
Time & Visit Tracking: Automatically logs active time spent and total visits for each website.
Flexible Reporting: Analyze your browsing activity on a daily, weekly, monthly, quarterly, or yearly basis.
Aggregate Insights: Instantly see your "average time spent online" for any selected period to get a clear picture of your habits.
Lightweight & Fast: Built to be minimal, so it doesn't slow down your browser.
5. Market Opportunity
The "Digital Wellness" and "Screen Time Management" market is a multi-billion dollar industry, growing at ~15% annually. The rise of remote work, the creator economy, and widespread "digital fatigue" has created massive demand. While the market for B2B analytics (Google Analytics) and team-based productivity (Toggl, RescueTime) is mature, there is a large, underserved market of individuals who want personal insights without corporate surveillance. Aletheia targets the 100M+ users who want to understand their habits but demand privacy.
6. Competitive Advantage
Radical Simplicity: Competitors like RescueTime or Toggl Track are powerful but complex, often with features for billing, team management, and project tracking. Aletheia is for one person and does one thing perfectly: show you your habits.
100% Privacy-First: This is the key differentiator. Unlike many free trackers that sell data, Aletheia's "data stays local" model is a powerful marketing hook and a core feature.
No Performance Hit: Unlike heavy analytics scripts (like Hotjar or Microsoft Clarity) that are meant for site owners, Aletheia is a lightweight extension for the user and does not slow down browsing.
7. Target Market: Use Cases & Personas
Primary Use Case: A remote worker or student wants to understand their digital habits to reduce distractions and improve their "deep work" time.
Target Personas:
Persona 1: The Focused Professional / Remote Worker
Goals: Minimize distractions, reduce time on social media/news, and dedicate more "deep work" hours.
Pain Points: "At 5 PM, I feel like I did nothing, but I was 'busy' all day. I don't know where the time went. My company's tracker is for billing, not for my personal focus."
Persona 2: The Curious Individual / Student
Goals: Understand their own habits, reduce mindless scrolling, and be more intentional with their time.
Pain Points: "I know I spend too much time on YouTube, but 'too much' is just a feeling. I want the real number so I can set a goal. I don't want to install a complex app that asks for my credit card or sells my data."
8. Go-To-Market (GTM) Strategy
Initial Wedge: Launch on the Chrome Web Store with a clear, privacy-focused listing.
Traction Plan: Launch on Product Hunt, Hacker News, and subreddits like
r/productivity,r/getdisciplined, andr/privacy. The "100% free, 100% private" angle will be the main hook.Acquisition Funnel: The extension itself is the funnel. The free version is fully functional, encouraging shares and reviews.
Expansion: Develop versions for Firefox and Safari.
9. Business Model (Value Ladder)
The project is currently pre-launch ("load unpacked"). The best model is to reject complex "freemium" and be transparent.
Option A (Recommended): One-Time Purchase
A single, one-time purchase on the Chrome Web Store (e.g., $5 - $10) for a lifetime license.
Why: It's simple, honest, and perfectly reinforces the "privacy-first" message. Users are happy to pay a small fee to own a tool and ensure their data isn't the product.
Option B (Freemium):
Free Plan: All tracking features and 7-day reporting.
Pro Plan ($3/month or $25/year): Unlocks permanent reporting (quarterly, yearly), advanced data export (CSV), and the ability to set goals or alerts.
10. Roadmap & Next Steps (Internal)
Phase 1 (Current): "Load unpacked" developer version. Focus on bug fixing and core feature stability.
Phase 2 (Beta): Package the extension and submit it to the Chrome Web Store as an unlisted beta. Get 100 beta users from Reddit/Product Hunt to gather feedback.
Phase 3 (Public Launch): Decide on the Business Model (Option A is recommended). Launch publicly on the Chrome Web Store and execute the GTM plan.
Phase 4 (Scale): Based on feedback, build V2 features (like goal-setting or alerts) and expand to Firefox and Safari.